Refers to “pixels per inch” and measures the density of pixels used on electronic devices, like camera screens or monitors.

A logo incorporating the company name within various shapes and frames.

The visual representation of a brand, including logos, slogans, websites, and packaging.

A logo utilizing a symbol rather than the company name, such as the Apple logo.

The overall perception of a company, encompassing its values, tone, aspirations, and ethos.

The design and arrangement of various typefaces.

The adjustment of spacing throughout an entire word, differing from kerning, which focuses on specific letter pairs.

A typeface category characterized by thick, sturdy lines, often used for headlines.

Small lines projecting from the ends of character strokes in certain typefaces, such as Times New Roman or Garamond.

A typeface resembling cursive handwriting, conveying varying degrees of formality or informality.