This is where your printed piece will be cut down to its correct size. Trim represents the final dimensions of your project.

The practice of using a printing press’s metal plates to create dimensional indentations.

A method, also called hot stamping, of melting foil or pre-dried ink to a design to create a metallic finish.

A logo incorporating the company name within various shapes and frames.

The overall perception of a company, encompassing its values, tone, aspirations, and ethos.

A short excerpt from the main text, prominently displayed to emphasize key concepts, often seen in magazines.

A typesetting unit of measurement equal to one-sixth of an inch.

Words or short lines at the beginning or end of a paragraph, isolated from the main content.

The ease with which a block of text can be read and each letter distinguished.

Hues like reds, oranges, and yellows known for their energizing effect, contrasting with cool colors.