The result of adding black to a pure hue.

Red, Green, and Blue, a color model used for electronic displays like computers and televisions, contrasting with CMYK.

A standardized system for precise color identification in printing, facilitating reference to exact color shades.

The selection of colors for a design, chosen to complement each other and reflect the brand effectively.

A color palette limited to black, white, and shades of gray, commonly utilized in black and white films.

The size of one object relative to another design element. Significant differences in scale can draw attention and evoke drama.

The area around words and shapes in a design. Negative space can be utilized to create additional design elements, as exemplified in the FedEx logo.

The space between design elements and the edges of a page, influencing the overall aesthetic of the piece.

Pertains to both the tactile feel of a design and the perceived tactile quality. Incorporating textured graphics allows a design to simulate tangible texture visually.

Licensed images accessible for designers’ use, eliminating the need for arranging entire photoshoots.